Bell Helmets
Bell Helmets


A bold website refresh

  • Strategy
  • UX
  • Visual Design

Celebrating the essence of a historic brand.

Back in 2012 Bell was not representing its connection to the world of action sports and needed to bring the brand's heritage and essence back to the forefront. ANML crafted a website showcasing athletes and their gear in the field, telling an inspiring and holistic brand story that pushed the limits the way their athletes do. The new experience drove both engagement and e-commerce sales up significantly.