How Much Does a B2B Website Redesign Cost in 2026?

Key Takeaways

• Most B2B website redesigns cost between $50,000 and $500,000. At ANML, a full B2B website runs $120,000 to $500,000+; a homepage, or in some cases the design of a small set of subpages, can start around $50,000.

• The biggest cost drivers are the depth of strategy and discovery, brand work, the number of page templates, the size of the content migration, the CMS and its integrations, and how much SEO has to be protected.

• A focused redesign of a homepage and key product pages typically takes 8–12 weeks. A full redesign with a new CMS and content migration typically takes 4–6 months.

• Budget beyond the agency fee: content, CMS licensing, integrations and post-launch support all add cost.

• If the site's foundation is sound and only specific pages underperform, optimization can cost a fraction of a redesign.

A B2B website redesign is one of the bigger marketing investments a company makes, and quotes for what sounds like the same project can differ by a factor of ten. The spread is not random. It comes down to a handful of decisions about scope, and once you know them you can predict roughly where your project will land.

This guide uses real ranges from ANML's own projects and pricing, so you can budget before you talk to an agency.

What Does a B2B Website Redesign Cost?

Most B2B website redesigns cost between $50,000 and $500,000. Pricing varies by agency tier: lower-tier studios often quote $25,000 to $100,000 for a full redesign, mid-market agencies $75,000 to $250,000, and enterprise agencies can exceed $500,000 for complex, multi-market programs.

At ANML, a full B2B website, from strategy and design through the CMS build and content migration, runs from $120,000 to $500,000+. A homepage can start around $50,000, and in some circumstances so can the design of a small set of subpages, but we don't take on full websites at that level: below about $120,000 there isn't room for the strategy, design system and migration work that make a redesign pay off.

What Drives the Cost of a B2B Website Redesign?

Six decisions account for most of the difference between a $60,000 quote and a $400,000 one.

Strategy and immersion. The most effective agencies don't start with layouts. They immerse themselves in your business first: learning as much as they can about your product, meeting with key stakeholders across marketing, sales, product and leadership, and forming a strategic perspective on how the site should position the company. That discovery takes senior time and shows up in the budget, but it is what makes the rest of the work effective.

Brand work. A redesign on top of an existing brand costs less than one that has to define the brand first. If positioning, messaging or the visual identity is changing, that work comes before the website and adds to both budget and timeline.

Page templates, not page count. A 300-page site built from 12 well-designed templates can cost less than a 60-page site where every page is custom. Agencies price the number of distinct layouts and components, plus the design system that ties them together.

Content migration. Moving a few dozen pages is a small task. Moving hundreds, or consolidating several sites into one, means auditing, rewriting, redirecting and checking every URL. For Salesloft, ANML consolidated about 10,000 pages onto one domain and preserved 208 referring domains. That scale of migration is a project in its own right.

CMS and integrations. A headless CMS such as Contentful, DatoCMS or Prismic, connected to HubSpot or Salesforce, costs more to build than a theme on a page builder. In return, a headless CMS is more customizable, because the content model and components are built around your site rather than a template. It can improve performance, because the front end loads only what each page needs. And it is often more user friendly than a builder: marketing edits structured content and reusable components, and launches pages without developers. See how ANML approaches a headless CMS build.

SEO protection. A redesign that drops URLs or content can lose rankings that took years to earn. Auditing content before it is consolidated and mapping every legacy URL to a redirect adds time, and skipping it usually costs more later.

What Does Each Budget Range Get You?

$50,000–$120,000: a homepage or a small set of pages. A new homepage, or in some circumstances the design of a small set of subpages, built on your existing brand, design system and CMS. Right when positioning is sound but the homepage or one key flow is not doing its job.

$120,000–$250,000: a full website redesign. New information architecture, a design system, page templates, a new or rebuilt CMS, and migration of a few hundred pages. Right when the site no longer describes the product the company sells today.

$250,000–$500,000+: a rebrand and a new website. Brand strategy and identity and a new website for a company with a suite of offerings and multiple audiences, which means more complex navigation and information architecture. It includes a component system marketing can build from and a large content migration, often after a merger or a major product expansion.

How Long Does a B2B Website Redesign Take?

A focused engagement, such as a homepage or a key product section, typically runs 8–12 weeks. A full redesign with content migration and development typically runs 4–6 months.

Fixed deadlines can compress that, at a cost. Salesloft's rebrand and 10,000-page consolidation launched four months from kickoff. That pace was deliberate: strategy, design, development and migration ran in overlapping tracks rather than in sequence, which takes a senior team on every track at once. Most projects of that size take longer.

Timelines stretch most often for reasons outside design: slow approvals, content that arrives late, and legal or security reviews. A launch date fixed at kickoff, with work running in overlapping tracks rather than in sequence, is the most reliable way to hold it.

What Costs Should You Budget Beyond the Agency Fee?

• Content. New copy, case studies, photography and video, if the agency is not producing them.

• CMS licensing and hosting. Headless CMS plans and hosting are monthly costs, and they scale with seats, locales and traffic.

• Integrations. Marketing automation, CRM, analytics and consent tools each need setup and testing.

• Post-launch support. Every ANML project includes a post-launch support period; ongoing work runs as a monthly retainer or a maintenance agreement.

• Your team's time. Reviews, approvals and content input from marketing, sales, product and legal.

When Is a Redesign Not Worth the Cost?

If the site's architecture, CMS and brand still fit the business, and the problems are isolated to specific pages or flows, optimization is usually the better investment. Targeted optimization projects often run $10,000 to $60,000. Our redesign vs. optimize decision framework walks through the five signals that tell you which path fits.

How Do You Get an Accurate Quote?

Agencies quote more accurately, and closer to each other, when they know the following before they price:

• Whether the brand and messaging are changing, or only the website.

• Roughly how many distinct page types the site needs, and how many pages will move.

• Which CMS you are on today, and whether you want to keep it.

• Which systems the site has to connect to, such as HubSpot, Salesforce or a product login.

• The launch date and what fixes it: an event, a funding round, a product release.

ANML designs and builds B2B websites for SaaS and enterprise companies. See our B2B web design and B2B SaaS web design work, or tell us about your project for a scoped estimate.