Deep Labs
Digital first brand refresh and website
- Branding
- User Experience
- Visual Design
- Development
- 2022 W3 Gold
The ANML team re-invented the Deep Labs brand through the design and development of a new B2B website. With limited visual assets, ANML conceptualized unique graphic elements that could represent the sophisticated Deep Labs technology. Utilizing the latest front-end practices, we built a componentized site around serverless technologies on AWS. The result – an award winning site with an incredibly flexible and user-friendly management system.
The new logo elegantly captures the essence of dual pathways through sleek and minimalistic lines, subtly integrating the letters "D" and "L" within the mark. It symbolizes Deep Labs’ commitment to simplifying complex transactions.
The blades represent the layers of data coming together to create a new perspective. Gradient treatments capture the varying complexities of insights that Deep Labs is able to identify.
Our smooth scrolling animations were built from the ground up. This allows the effect to be swiftly implemented across a variety of pages and independently configured from the CMS. That reusability not only aided us in creating a refined and cohesive user experience but gives the user a repeatable pattern to guide them through Deep Lab’s complexities.
