Built around the workspace, not the product catalog
- Discovery
- Research Synthesis
- Information Architecture
- UX Design
- Visual Design
- Motion Design
- Prototyping
- Photo Retouching
- Live on logitech.com
- Built on existing components
- Streamlined solution entry
Logitech for Business sells conference room systems, desk setups, software and services to IT teams at large organizations. The homepage did not tell that story. Logitech's own stakeholder interviews kept surfacing the same issues: an unclear value proposition, internal labels in place of buyer language, proof that was hard to find, and navigation that bounced sales teams around while they walked clients through it.
ANML turned that research into a homepage organized by workspace. Team workspaces, personal workspaces and mobile setups each lead to the specific rooms and setups a buyer is solving for. Customer logos, platform partners, a customer story and sustainability facts sit throughout the page instead of in a resource center. The whole design was built from Logitech's existing component library, so its web team could build it directly from ANML's Figma handoff.
A catalog of cameras, keyboards and headsets does not tell an IT leader what to buy for a huddle room. Early concepts grouped products by setup tier, and Logitech's product leadership pushed for real spaces instead. The final page leads with team, personal and mobile workspaces, each opening onto concrete choices like conference rooms, ergonomic setups and device protection.
Enterprise hardware is a considered purchase, and the old page made buyers hunt for reasons to trust it. ANML placed a quilt of customer logos and a Global 500 adoption stat directly under the hero, then carried proof down the page: a customer story, partner integrations, and sustainability figures, each footnoted to its source.
Many buyers start from the platform they already run. Logitech's leadership wanted Microsoft Teams, Zoom and Google Meet much more visible than the first concepts had them. ANML gave partnerships their own section, pairing the Logitech mark with an animated partner lockup and routing alliance and channel partners to dedicated paths.
Logitech's legacy web components offered little room to customize. ANML worked inside them, checking components with Logitech's web team during design rather than after. The handoff included Figma files, a clickable prototype, animation notes and retouched photography, and Logitech's in-house team built the page from it. The live page still follows that design closely.
FAQ
Can a homepage redesign work inside an existing component library?
Yes. ANML designed the Logitech for Business homepage within Logitech's existing web component library, checking components with Logitech's web team so its in-house developers could build the page from the Figma handoff.
How did ANML handle input from many senior stakeholders?
ANML presented three homepage directions to Logitech's product, demand generation and brand leaders, refined the chosen one through executive reviews, and Logitech's head of business marketing approved it for build.
What trust signals do enterprise IT buyers look for on a B2B homepage?
Proof they can check: recognizable customer logos, an adoption stat with a source, a customer story, the platforms you integrate with, and footnoted claims. Logitech's homepage carries these in the page flow, not a resource center.