RealScout
A refined digital foundation that elevates RealScout’s position in real estate technology
- Strategy
- Visual Design
- User Experience
- Branding
RealScout enables high-performing real estate teams to turn their databases into consistent revenue. But the brand’s website and supporting materials no longer reflected the sophistication of its platform. The story felt fragmented across channels, and the visual identity made RealScout appear closer to a simple nurture tool than a data-driven intelligence system. ANML was engaged to build a modern homepage and foundation that clarified value and presented RealScout as a category leader.
ANML began with strategic discovery workshop to clarify RealScout’s brand attributes, goals, and priorities. From this, we designed a new homepage that communicated value with precision and positioned RealScout as a powerful platform rather than a lightweight automation tool.
We then developed a foundational design system that unified color, type, layout, and UI patterns into a consistent visual language.
A system that scales across every channel
ANML built a foundational design system that keeps product, sales, and marketing materials aligned. This reduces design debt and supports faster production.
A relationship built for growth, ANML continues to support RealScout across key initiatives from marketing to brand extensions, further developing the brand and supporting RealScout's mission to transform the real estate industry.
"ANML helped us build a modern homepage and a solid design system that our own team can use without hand-holding. That system now shows up everywhere: on the site, in sales collateral, in marketing campaigns, and in the decks we use with customers and investors.
What I value most is that ANML is both strategic and flexible. They understand where we are in our growth, adapt to shifting priorities, and still push us toward a stronger, more consistent brand across every touchpoint."
RealScout
FAQ
What does a design system change for a growing product and marketing team?
For RealScout, the design system became a shared foundation for product, sales, and marketing. We unified color, type, layout, and UI patterns into one visual language, then extended it across the website, sales collateral, marketing campaigns, and decks. That reduced design debt, sped up production, and gave their internal team clear rules and components so they can create on brand assets without starting from scratch each time.
How can a UX and brand refresh help a B2B real estate platform stand out?
RealScout had a powerful, data driven platform, but online it looked more like a simple nurture tool than an intelligence system for top real estate teams. The story was fragmented across channels and the website undersold the product’s sophistication. By clarifying the product story, evolving the visuals, and redesigning the homepage, we helped RealScout show up as a clear, confident real estate technology leader instead of just another software vendor.