ANML is a US app design agency in San Jose, California, designing mobile apps, companion apps for connected products, B2B platform apps, fintech, wellness, smart appliance and spatial apps since 2012.
ANML designs apps for companies whose products live in the real world: companion apps for Brunswick boats and for Whirlpool, KitchenAid and JennAir smart appliances; B2B platforms such as the OrthoFX Doctor Portal, the Nokē self-storage platform and the BILT publishing portal; the Olliv crypto app for Coinflip; and BILT for Apple Vision Pro, a spatial app for 3D assembly instructions.
For Yummly, ANML led strategy, UX and design from 2012 to 2023, through 4 Webby Awards and Whirlpool's acquisition of the company. ANML also produced the launch website and marketing for Umi, the AI family wellness app from PanasonicWell. Every engagement is led by ANML's founders, with research, design, prototyping, design systems and development in house, for iOS, Android, the web and Apple Vision Pro.
Spatial Vision Pro app reimagining how users build and assemble
Cooking app with AI-generated meal plans and ingredient recognition
Boating app and platform unifying marine controls
Integrated fintech app and web design for seamless access
Mobile app delivering simple, intuitive smart appliance control
Digital design system and app fueling creativity in the kitchen
Mobile app redefining luxury appliance experiences and engagement
3D mobile app making complex product assembly clear and easy
A streamlined portal built for clarity and clinical efficiency.
Web platform for managing smart self-storage facilities
“I have worked with ANML for many years. The team is incredibly talented, easy to work with, and fun to collaborate with. We owe much of our acclaimed app success and visual language to the hard working team at ANML. They are truly, the best of the best.”
“ANML has been a valued partner for over two years. I think of their team as an extension of our UX team. Their creativity, organization, and flexibility helped us deliver an innovative, easy-to-use, and beautiful product in a short amount of time. ANML team members are curious, and talented and take the initiative to push the boundaries of what is possible.”
“The customer experience is our paramount concern at BILT. In ANML we have found a partner capable of understanding and executing on that vision. We appreciate their bias toward action and willingness to roll up their sleeves to understand our customers. They are awesome!”
Reviewed by Doug Hughmanick, Founder, ANML. Featured on the UI Breakfast podcast — Experience-Led Branding ↗
It depends on what the app has to do. Fueled, YML and Utility are known for large consumer mobile builds, Punchcut for connected products, and Ramotion for startup product and brand design.
ANML, a San Jose app design agency founded in 2012, fits apps that sit alongside a physical product or a complex platform: companion apps for Whirlpool, KitchenAid, JennAir and Brunswick, B2B platforms for OrthoFX and Nokē, and the BILT app for Apple Vision Pro.
Yes. Companion apps are a core part of ANML's app work: the Whirlpool app for smart appliance control (a Webby winner), the KitchenAid app and design system, the JennAir luxury appliance app, and the Brunswick boating app that brings marine controls from brands like Mercury and Sea Ray into one experience.
Yes. For Coinflip, now Olliv, ANML set the product strategy and roadmap for a crypto offering built on the company's 4,000 ATMs, then designed the new brand, the app and the website as one experience.
Yes. ANML designed the BILT app for Apple Vision Pro, which turns BILT's 3D assembly instructions into a spatial experience, including its UX, visual design and design system. The app was featured in Apple's retail store demo. ANML also designed BILT's mobile app and B2B publishing portal.
Yes. ANML redesigned the OrthoFX Doctor Portal that orthodontic providers use every day, designed the Nokē platform operators use to run self-storage facilities across many sites, and designed the BILT publishing portal brands use to manage product instructions and analytics.
ANML is based in San Jose, California, and designs apps for companies across the US, including Whirlpool in Michigan and Brunswick in Illinois. Engagements run remotely, with on-site workshops when a project needs them, and are led by ANML's founders.
Last updated November 2026