App Design & Development Case Studies
App design and development is the discipline of building the software people carry with them — native mobile apps, companion apps for connected products, spatial apps, and the platforms behind them.
ANML has spent more than a decade designing and building apps, from Yummly, which reached 5 million downloads and a 4.8-star App Store rating, to BILT's spatial app for Apple Vision Pro. Our work spans consumer, fintech, AI wellness, and B2B platform apps, as well as the companion apps for Whirlpool, KitchenAid, JennAir, and Brunswick products, and covers strategy, UX and UI design, design systems, and development.
Apps are judged in public. Every release lands in App Store ratings, first-session onboarding decides whether someone comes back, and each platform — iOS, Android, visionOS — has its own conventions to respect. The case studies below show how we have handled those constraints, from MVP definition and redesigns of core flows to design systems that engineering teams can ship across platforms.
Selected accolades
- 5M DownloadsYummly
- 4.8★ Average App Store ratingYummly
- 4+★ App ratingsWhirlpool
- Featured Apple retail store demoBILT for Apple Vision Pro
- 4 Webby AwardsYummly
- Webby AwardWhirlpool App
- Acquired by WhirlpoolYummly
BILT Vision Pro
Spatial Vision Pro app reimagining how users build and assemble
OrthoFX Portal
A streamlined portal built for clarity, and clinical efficiency.
Olliv
Integrated fintech app and web design for seamless access
PanasonicWell
AI-powered wellness companion for modern families
Nokē
Web platform for managing smart self-storage facilities
Yummly
Cooking app with AI-generated meal plans and ingredient recognition
Brunswick
Boating app and platform unifying marine controls
JennAir
Mobile app redefining luxury appliance experiences and engagement
BILT App
3D mobile app making complex product assembly clear and easy
Whirlpool Smart Oven
Innovating smart oven interfaces for Whirlpool’s connected future
KitchenAid
Digital design system and app fueling creativity in the kitchen
Whirlpool App
Mobile app delivering simple, intuitive smart appliance control
Yummly Thermometer
App and smart thermometer for guided precision cooking
From our partners
“I have worked with ANML for many years. The team is incredibly talented, easy to work with, and fun to collaborate with. We owe much of our acclaimed app success and visual language to the hard working team at ANML. They are truly, the best of the best.”
Brian Witlin, CEO · Yummly“ANML has been a valued partner for over two years. I think of their team as an extension of our UX team. Their creativity, organization, and flexibility helped us deliver an innovative, easy-to-use, and beautiful product in a short amount of time. ANML team members are curious, and talented and take the initiative to push the boundaries of what is possible.”
Andrea Needlman, UX Director · Brunswick“The customer experience is our paramount concern at BILT. In ANML we have found a partner capable of understanding and executing on that vision. We appreciate their bias toward action and willingness to roll up their sleeves to understand our customers. They are awesome!”
Nathan Henderson, Chairman & CEO · BILT
Reviewed by Doug Hughmanick, Co-Founder, ANML. Featured on the UI Breakfast podcast — Experience-Led Branding ↗
FAQ
What does app design and development include?
App design and development covers everything between an idea and an app people keep using: product strategy, user research, information architecture, UX and UI design, prototyping, design systems, development, and launch assets such as App Store screenshots and preview videos. ANML scopes each engagement to the part of that path a team needs help with. Learn more about ANML's digital product design services.
Does ANML design and build apps, or only design them?
Both. ANML has handled development as well as design on projects such as Yummly, Brunswick, and Olliv. On others, including KitchenAid, JennAir, and Whirlpool, we designed alongside the client's own engineering teams and delivered design systems and specs built to be implemented across releases.
What kinds of apps has ANML designed?
Consumer apps (Yummly), companion apps for connected products (Whirlpool, KitchenAid, JennAir, Yummly Thermometer, Brunswick), spatial apps for Apple Vision Pro (BILT), fintech (Olliv), AI wellness (Umi by PanasonicWell), and B2B platforms and portals (Nokē, OrthoFX Doctor Portal). The common thread is products where the app is the main way a customer experiences the brand.
Do you design for iOS, Android, and Apple Vision Pro?
Yes. We design to each platform's conventions rather than forcing one layout everywhere, and build a shared design system so iOS, Android, and web stay consistent as the product grows. For BILT, ANML extended a mobile and tablet app into a spatial experience for Apple Vision Pro, which was featured in Apple retail store demos.
How do you measure whether an app redesign worked?
App Store ratings and reviews are the most public scorecard, alongside retention, task completion, and support volume. Yummly reached 5 million downloads with a 4.8-star average App Store rating, and Whirlpool credits ANML with helping take its apps to ratings above 4 stars.
How long does an app design project take?
A focused engagement, such as redesigning a core flow or defining an MVP, typically runs 10–16 weeks. A full app with a design system and development typically runs 6–12 months, depending on platforms and release cadence. ANML scopes each engagement to the next release and the decisions the team needs to make, not a fixed template.