B2B & Enterprise Web Design Case Studies
B2B web design is the discipline of building websites that explain complex products to buying committees — turning technical depth into a clear story, credible proof, and pipeline.
ANML has spent more than a decade designing websites for companies that sell to other businesses — from SaaS and revenue platforms and cybersecurity to semiconductors, public safety, and AI infrastructure. Our work spans Salesloft, Logitech for Business, Palo Alto Networks, Marvell, Flock Safety, and Axon, and it covers strategy, UX, visual design, and development.
B2B websites carry a heavier load than most. They have to speak to technical evaluators and economic buyers at once, replace internal product labels with buyer language, surface proof quickly, and give sales teams something they can walk a prospect through on a live call. The case studies below show how we have approached those constraints across platform consolidations, homepage redesigns, documentation sites, and full rebrands.
Selected accolades
- 2× Conversion ratesFlock Safety
- 10,000 Pages consolidated onto one domainSalesloft
- 208 Referring domains preserved in migrationSalesloft
- 4 Months from kickoff to launchSalesloft
- Live on logitech.comLogitech for Business
- W3 AwardScience Exchange
- Since 2013 Design partnerMarvell
Salesloft
Signal through noise: The new Salesloft arrives
Logitech for Business
Built around the workspace, not the product catalog
Palo Alto Networks
Redesigning a global cybersecurity leader’s website for clarity
Flock Safety
Designing digital tools to enhance community safety and investigations
Marvell
Enterprise website design for a leader in semiconductor innovation
Axon
Modernizing digital presence for a leader in public safety technology
RealScout
A refined digital foundation that elevates RealScout’s position in real estate technology
Sitecore
Digital brand experience for a global leader in content management
Enfabrica
Brand and website for next-gen AI, networking, and compute tech
Science Exchange
Unified online marketplace accelerating scientific research connections
Graphite
A content hub for SEO thought leadership
From our partners
“ANML thrives at turning the vision of your website into reality. They were strong partners from creative ideation to execution. Once the site launched their team continued to be a valued partner of Flock Safety, doubling our conversion rate within five months post-launch.”
Laura Hopkins, Director, Demand Generation · Flock Safety“ANML helped us build a modern homepage and a solid design system that our own team can use without hand-holding. That system now shows up everywhere: on the site, in sales collateral, in marketing campaigns, and in the decks we use with customers and investors. What I value most is that ANML is both strategic and flexible. They understand where we are in our growth, adapt to shifting priorities, and still push us toward a stronger, more consistent brand across every touchpoint.”
Andrew Flachner, CEO · RealScout“I've had the pleasure of working with ANML for almost two years for our branding, website, and design needs, and the experience has been exceptional. From the beginning, they've shown commitment to understanding our vision and what we're trying to communicate through design. Their team is always professional, efficient, and fun to work with. ANML brings a level of creativity and expertise that can truly elevate a brand — looking forward to our future projects together!”
Kelly Holzrichter, Head of Marketing · Science Exchange
Reviewed by Doug Hughmanick, Co-Founder, ANML. Featured on the UI Breakfast podcast — Experience-Led Branding ↗
FAQ
What is B2B web design?
B2B web design is the practice of designing websites for companies that sell to other businesses. The site has to explain a complex product to a buying committee — technical evaluators, economic buyers, and end users — build credibility with proof, and support a sales cycle that often runs for months. Learn more about ANML's B2B web design services.
How is B2B web design different from consumer website design?
Consumer sites usually persuade one person to make a quick decision. B2B sites serve several roles at once: they explain a platform to technical and non-technical buyers, route each audience to the proof it needs, arm sales teams during live calls, and hold up to scrutiny from procurement and security reviewers. For SaaS companies, the site often has to support self-serve trials and product-led signups alongside sales-led deals. That means more emphasis on information architecture, buyer language over internal product labels, and evidence such as customer stories, integrations, and documentation.
What B2B companies has ANML designed websites for?
ANML has designed B2B websites for Salesloft (revenue orchestration SaaS), Logitech for Business (workspace technology), Palo Alto Networks (cybersecurity), Marvell (semiconductors), Flock Safety and Axon (public safety technology), RealScout (real estate SaaS), Sitecore (content management SaaS), Enfabrica (AI networking), Science Exchange (R&D marketplace), and Graphite (B2B growth marketing).
Does ANML design and build B2B websites?
Yes. ANML handles strategy, UX, visual design, and development. Recent builds include Salesloft on Contentstack, the Palo Alto Networks documentation site on Adobe's Franklin framework, and front-end development for Marvell, Axon, and Flock Safety. We also design within existing component libraries when an in-house team owns the build, as we did for the Logitech for Business homepage.
How do you protect SEO during a B2B website redesign?
We treat SEO as part of the architecture, not a launch checklist. That means auditing existing content before consolidating it, mapping every legacy URL to a redirect, and preserving the pages that earn backlinks. When Salesloft consolidated about 10,000 pages onto a single domain, the migration preserved 208 referring domains and launched in four months.
How long does a B2B website redesign take?
A focused engagement, such as a homepage or a key product section, typically runs 8–12 weeks. A full-site redesign with content migration and development typically runs 4–6 months; Salesloft's rebrand and 10,000-page consolidation launched in four months. ANML scopes each engagement to the launch date and the decisions the team needs to make next, not a fixed template.